Startup Trademarks: THE Source

It's hard to find a startup savvy trademarks lawyer, but I did and have been jealously guarding her name for years now. Jessica Stone Levy and I were compadres in New York before she moved to Seattle for the love of Microsoft and her husband. She understands the dynamics of branding as well as the technicalities of law, and I loved using her when the large firm she worked for didn't have a conflict. She now has removed the whole conflicts issue by striking out on her own and is providing bang on advice over at her blog. Check it out here for all you need to know on trademarks and for an explanation of why iTunes is a ridiculous trademark.